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Driven by Service
Defined by Trust

Your trusted partner in building materials,
premium appliances & commercial spaces

From high-efficiency B2B distribution to experience-led retail and strategic real estate leasing, Cheryl is redefining reliability and customer satisfaction across every touchpoint.

We Power World-Class Brands

ArtizeJaquarEssco SanitaryGaggenauBSHSiemensBoschElectroluxFinolexHafeleAmulya MicaMikro GrafeioZudioKids CapitalArtizeJaquarEssco SanitaryGaggenauBSHSiemensBoschElectroluxFinolexHafeleAmulya MicaMikro GrafeioZudioKids Capital
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Our
Journey

Our Legacy of Trust and Growth

Cheryl Enterprises began in 1990 under the vision of Mr. P.T. Joseph as the sole distributor for Jaquar & Co. in Kerala. In those early days, we hosted "plumber meets" to demonstrate the superior quality and reliability of branded fittings, steadily winning market share and building trust in a competitive landscape.

We reinvested every success into expanding our capabilities-growing our warehousing footprint to over 100,000 sq.ft. across Cochin, Calicut, and Bangalore, and welcoming international partners into our portfolio.

Today, Cheryl is a dynamic, multi-vertical enterprise that powers B2B distribution with a 450 Cr group turnover in FY 2024-25.

Our Services

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Warehousing & Logistics

B2B distribution of leading building materials, backed by streamlined warehousing and logistics.

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Retail Stores

Direct-to-consumer retail of global appliance brands through immersive, service-first showrooms.

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Commercial Spaces

Leasing of premium commercial and retail spaces, strategically located for high-impact brand visibility.

Why Global Brands Rely on Us

  • Holistic Integration
  • Unmatched Reliability

    Unmatched Reliability

  • Enduring Partnerships

Our service-led approach means rapid issue resolution, backed by transparent processes and positive work culture. You'll never wonder where your shipment is or when your showroom opens. Cheryl's commitment to clarity and responsiveness keeps your business running without a hitch.

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Jaquar logo

Jaquar Group "Founded in 1960 by Late Shri N. L. Mehra and headquarter in Manesar, Jaquar Group is a rapidly growing multi-diversified 'Complete Bathroom and Lighting Solutions' brand. The Group caters to the Luxury, premium and value segments through its brands – Artize, Jaquar and Essco."

Your Path to Working with Cheryl

At Cheryl, we believe great collaborations begin with clarity and care. From the first spark of interest to in-person conversation, our four-step process ensures your needs are heard, understood, and met with precision.

Our Ideal Brand Partner

We seek established brands with proven market presence and a shared commitment to long-term growth. If you value integrity, enjoy strong customer goodwill, and aim for enduring collaboration, you're exactly who Cheryl is built to support.

Company statistics

Warehouses
3
Commercial & warehouse space
250,000 sq.ft.
Retail Stores
8
Group turnover (FY2024–25)
₹500 Cr
In business (since 1990)
30+ Years

Newsletter

The Latest News From
Cheryl

Get curated insights, market trends, and exclusive updates from Cheryl, delivered just one day a month.

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FAQ'S

Get clear insights into how Cheryl works for you, here's all the information you need.

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Connect with Cheryl, Your Reliable Partner

We're committed to operational transparency and long-term value creation, reach out to explore a holistic solution tailored for your growth.