We Power World-Class Brands






























Our
Journey
Our Legacy of Trust and Growth
Cheryl Enterprises began in 1990 under the vision of Mr. P.T. Joseph as the sole distributor for Jaquar & Co. in Kerala. In those early days, we hosted "plumber meets" to demonstrate the superior quality and reliability of branded fittings, steadily winning market share and building trust in a competitive landscape.
We reinvested every success into expanding our capabilities-growing our warehousing footprint to over 100,000 sq.ft. across Cochin, Calicut, and Bangalore, and welcoming international partners into our portfolio.
Today, Cheryl is a dynamic, multi-vertical enterprise that powers B2B distribution with a 450 Cr group turnover in FY 2024-25.
Our Services
Why Global Brands Rely on Us
Unmatched Reliability
Enduring Partnerships
Our service-led approach means rapid issue resolution, backed by transparent processes and positive work culture. You'll never wonder where your shipment is or when your showroom opens. Cheryl's commitment to clarity and responsiveness keeps your business running without a hitch.


Jaquar Group "Founded in 1960 by Late Shri N. L. Mehra and headquarter in Manesar, Jaquar Group is a rapidly growing multi-diversified 'Complete Bathroom and Lighting Solutions' brand. The Group caters to the Luxury, premium and value segments through its brands – Artize, Jaquar and Essco."
Your Path to Working with Cheryl
At Cheryl, we believe great collaborations begin with clarity and care. From the first spark of interest to in-person conversation, our four-step process ensures your needs are heard, understood, and met with precision.

We seek established brands with proven market presence and a shared commitment to long-term growth. If you value integrity, enjoy strong customer goodwill, and aim for enduring collaboration, you're exactly who Cheryl is built to support.
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FAQ'S
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